{"id":418,"date":"2023-07-08T01:00:00","date_gmt":"2023-07-08T01:00:00","guid":{"rendered":"https:\/\/themenectar.com\/salient\/mag\/?p=418"},"modified":"2025-12-06T00:22:49","modified_gmt":"2025-12-05T23:22:49","slug":"emerging-trends-and-technologies","status":"publish","type":"post","link":"https:\/\/class.umandesign.be\/class\/2023\/07\/08\/emerging-trends-and-technologies\/","title":{"rendered":"R\u00e9v\u00e9lation de Branding : Comment l&rsquo;Agence Fictive a Repens\u00e9 le Logo d&rsquo;une Marque de Chaussettes Invisible"},"content":{"rendered":"\n<p><strong>Corps de l&rsquo;Article (Exemples de sections)<\/strong><\/p>\n\n\n\n<p>Notre palette principale ? Des nuances de blanc cass\u00e9, de gris tr\u00e8s clair et de beige textur\u00e9. L&rsquo;id\u00e9e \u00e9tait de faire \u00ab\u00a0respirer\u00a0\u00bb l&rsquo;identit\u00e9. Seul le packaging utilise une <em>touche<\/em> de couleur pastel, pour contraster tr\u00e8s l\u00e9g\u00e8rement et signaler le produit sans l&rsquo;imposer. <em>Conclusion : Le design r\u00e9ussi est parfois celui qui dit le moins.<\/em>orci luctus et ultrices posuere cubilia curae; Vestibulum quis ligula tempor, consectetur urna et,<\/p>\n\n\n\n<p><strong>Phase 1 : Le \u00ab\u00a0Brief N\u00e9gatif\u00a0\u00bb<\/strong><\/p>\n\n\n\n<p>Au lieu de lister ce que la marque devait <em>repr\u00e9senter<\/em>, nous avons list\u00e9 ce qu&rsquo;elle devait <em>\u00e9viter<\/em> (couleurs primaires, formes dures, pr\u00e9sence excessive). Le mot-cl\u00e9 de notre recherche fut <strong>\u00ab\u00a0Subtilit\u00e9\u00a0\u00bb<\/strong>.<\/p>\n\n\n\n<p><strong>Phase 2 : La Solution Minimaliste<\/strong><\/p>\n\n\n\n<p>Nous avons opt\u00e9 pour un logotype pur, utilisant une typographie <em>sans serif<\/em> ultra-fine et un espacement (<em>tracking<\/em>) g\u00e9n\u00e9reux pour \u00e9voquer la l\u00e9g\u00e8ret\u00e9. Le symbole : une simple parenth\u00e8se ouverte <code>(<\/code>, repr\u00e9sentant l&rsquo;espace vide laiss\u00e9 par la chaussette, ou la forme d&rsquo;un pied.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"670\" src=\"https:\/\/themenectar.com\/salient\/mag\/wp-content\/uploads\/sites\/41\/2023\/07\/pexels-jack-winbow-1457983-3-1324x1181.webp\" alt=\"\" class=\"wp-image-670\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"659\" src=\"https:\/\/themenectar.com\/salient\/mag\/wp-content\/uploads\/sites\/41\/2023\/06\/prince-akachi-qoW-WKyyv44-unsplash-3-1265x1324.webp\" alt=\"\" class=\"wp-image-659\"\/><\/figure>\n<\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>L&rsquo;Agence Fictive (A.F.) a r\u00e9cemment \u00e9t\u00e9 confront\u00e9e \u00e0 un d\u00e9fi existentiel : comment concevoir une identit\u00e9 visuelle pour des chaussettes qui se veulent&#8230; discr\u00e8tes. Le client, \u00ab\u00a0DiscreetStep\u00a0\u00bb, vend des socquettes si fines qu&rsquo;elles disparaissent dans la chaussure. Le probl\u00e8me : leur ancien logo, flashy et g\u00e9om\u00e9trique, contredisait l&rsquo;essence m\u00eame du produit. Notre mission : cr\u00e9er un branding qui c\u00e9l\u00e8bre l&rsquo;absence.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>Phase 3 : La Palette de l&rsquo;Absence<\/strong><\/p>\n\n\n\n<p>Notre palette principale ? Des nuances de blanc cass\u00e9, de gris tr\u00e8s clair et de beige textur\u00e9. L&rsquo;id\u00e9e \u00e9tait de faire \u00ab\u00a0respirer\u00a0\u00bb l&rsquo;identit\u00e9. Seul le packaging utilise une <em>touche<\/em> de couleur pastel, pour contraster tr\u00e8s l\u00e9g\u00e8rement et signaler le produit sans l&rsquo;imposer. <em>Conclusion : Le design r\u00e9ussi est parfois celui qui dit le moins.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p> As our society becomes increasingly digital and interconnected, new opportunities and challenges arise, pushing the boundaries of innovation<\/p>\n","protected":false},"author":1,"featured_media":568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-418","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-briefing-dagence"},"_links":{"self":[{"href":"https:\/\/class.umandesign.be\/class\/wp-json\/wp\/v2\/posts\/418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/class.umandesign.be\/class\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/class.umandesign.be\/class\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/class.umandesign.be\/class\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/class.umandesign.be\/class\/wp-json\/wp\/v2\/comments?post=418"}],"version-history":[{"count":1,"href":"https:\/\/class.umandesign.be\/class\/wp-json\/wp\/v2\/posts\/418\/revisions"}],"predecessor-version":[{"id":865,"href":"https:\/\/class.umandesign.be\/class\/wp-json\/wp\/v2\/posts\/418\/revisions\/865"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/class.umandesign.be\/class\/wp-json\/wp\/v2\/media\/568"}],"wp:attachment":[{"href":"https:\/\/class.umandesign.be\/class\/wp-json\/wp\/v2\/media?parent=418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/class.umandesign.be\/class\/wp-json\/wp\/v2\/categories?post=418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/class.umandesign.be\/class\/wp-json\/wp\/v2\/tags?post=418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}